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Art Direction, Design & Motion
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PurposeWash | GOOD Agency
Role
Art director, designer, animator
Location
London
Project type
PR Campaign
Tired of seeing brands selling social purpose without any real attempts to create positive and social impact, our agency launched a product to call out ‘purpose washing’ in the industry.
GOOD Agency sent them out to around 300 contacts across the advertising industry. I made a suite of social media teasers shortly before the launch combined with a suitably pretentious advert. Recipients were directed to a landing page on our website where they were invited to get in touch or attend the agency's 'Purpose Made Real' event.
Agency: GOOD
Photography / film edit: Toks Adeola
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