Art Direction, Design & Motion
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Cats Protection – Winter Campaign
Date
October 2024
Location
London
Role
Art Direction, Design, Animation
Project type
Integrated Brand Campaign
Cats Protection 2024 integrated winter campaign. TV ad highlighting the growing issue of cat abandonment in the UK supported by a suite of social and out-of-home ads.
‘Alfie’s journey’ follows the frightening experience of a pet cat who is abruptly abandoned in a rainy park one evening, alone and afraid. Thankfully, Cats Protection are there to rebuild Alfie’s sense of security and give his journey a positive ending.
It reinforces Cats Protection’s stunning rebrand, emphasising the charity’s expertise and deep understanding of the bond between cats and humans.
Agency: 11 London
I worked together with copywriters Lyndsay McMorrow and Jax Lynch on the TV ad and all supporting assets.
Stills photography: Felicity Crawshaw
Film production company: Mrs Baxter, Producer: Sarah Marcon, Director: Zak Razvi
