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JENN BAXTER

Art Direction, Design & Motion

Abandoned cat in a carrier

Cats Protection

An integrated brand campaign for winter 2024. Launched in October with the TV ad, 'Alfie's Journey', the campaign shares heart-breaking stories of cats being abandoned across the UK, drawing attention to this growing crisis.

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Christian Aid

An animated film following the story of Sabika, a young girl who represents too many children who have had to escape persecution and violence in Myanmar.

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Shelterbox Book Club

A social media campaign to launch a sector-leading and award-winning subscription product: Shelterbox Book Club. The campaign focuses on the rich and varied stories offered by the bookclub; all inspired by the people and places Shelterbox supports.

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Plan International

A fundraising campaign with an iconic look and a crucial message. This campaign highlights how stories of children being forced to work and marry are not old fairytales, but the reality for too many children around the world today.

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Purpose Wash

A PR stunt to draw attention to 'purpose washing' in the advertising industry. Calling on the familiar tropes of perfume ads, this stylish film had a serious message at the heart of its story.

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